In spite of the fact that today's internet is more and more image, video, and multi-media-heavy by the day, text is still one of the primary media of the internet, serving many different purposes.
Good typography is an important element of design. Your typography should take into account the tone and content of what you're styling as well as the structure of that document. You can use html tags like h1, h2 (etc.) and p to structure and divide content, or divide it further with div tags. You may also need or want to create unordered lists with ul and li tags and style things like pullout quotes and links to emphasize that content. You'll also want to consider the density of the font style you choose, spacing between the lines, the width of your content, and the alignment of the text. The rest of this text is going to be lorem ipsum, I just needed more text here.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut fringilla arcu posuere nisi euismod, a mollis nibh aliquam. Donec porta, lacus ac aliquam elementum, dui diam porta sapien, at luctus ante libero et nisi. Sed pulvinar, nulla consequat consequat euismod, nisi magna posuere turpis, sit amet condimentum nisi elit a risus. Curabitur eget vehicula enim, varius maximus turpis. Ut vulputate nunc quis ex venenatis, eget tincidunt lectus vehicula. Aliquam erat volutpat. Etiam at egestas orci. Fusce ultrices nec ligula sollicitudin lacinia. Etiam tincidunt elit a dictum congue. Fusce viverra ex eu mollis tristique.
"While typographic quality has little measureable effect on reading speed and comprehension, 'good quality typography is responsible for greater engagement during reading.'" Dr. Kevin Larson Quoted in Rutter, Web Typography, p.4
Etiam ornare ullamcorper metus vel cursus. Nullam a ex interdum, porttitor odio in, luctus nisl. Donec eu libero risus. Sed eleifend ipsum id ultrices lobortis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In hac habitasse platea dictumst. In eget aliquam est. Proin commodo mattis purus, efficitur scelerisque nibh ultrices vel. Pellentesque magna metus, eleifend id congue nec, feugiat non velit. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.
Integer quis tortor dignissim, elementum tellus eget, imperdiet augue. Vivamus aliquet turpis a orci sagittis efficitur. Phasellus lobortis scelerisque lorem, sit amet hendrerit neque sagittis at. Etiam feugiat blandit leo, ut pharetra purus feugiat vitae. Duis ultricies rhoncus viverra. Pellentesque eros neque, volutpat ac tellus eget, interdum auctor velit. Praesent luctus quam sit amet est efficitur dictum vitae vel orci.
Cras ut volutpat enim. Cras tincidunt purus vitae auctor dapibus. Nunc volutpat purus at dolor elementum, vel faucibus metus tincidunt. Pellentesque iaculis tortor finibus, semper ante vitae, sollicitudin massa. Mauris bibendum dignissim odio, non elementum leo dapibus cursus. Nulla facilisi. Nulla tristique metus quis tellus eleifend rhoncus. Vestibulum molestie tristique nisi, et porta libero gravida at. Donec facilisis lectus dignissim lacus aliquet, id consequat justo blandit. Aenean condimentum sollicitudin sagittis. Vestibulum vel nunc tempor, vestibulum augue eu, molestie purus.